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Russians Had no Time for Tourism in January, Yandex Reports

03.03.2015

Russians Had no Time for Tourism in January, Yandex Reports

The early 2015 there was marked by strong decline in the interest in overseas tours by Internet users. In fact, it was only tours to Turkey that were booked for the summer. According to ATOR Analytical Service, the number of requests for tours to different countries decreased on average by 35% compared with last year’s January.

ATOR analysts note that many tour operators have reduced charter programs for mass and relatively mass directions. The ruble, having strengthened slightly in December, began to weaken again in January. It was the overall economic situation that seriously affected the demand for tours: in January 2015 the price of basic consumer goods, food and services rose by 8 - 25%, while the salary of the Russians became 0.3% lower than in January 2014 The demand for labor had fallen by 22%, while the number of job-seekers had increased by 34% since January 2014. These data, published on hh.ru, show an increase in the number of the unemployed. All this somehow affected the activity of users. As the main trend, one can identify a low depth of queries; users were most likely to search for tours with departures in February - March. Only Turkey was actively requested for the summer.

As a result, this January, users made 2,586,128 requests for tours, which is 35% less than in January 2014. Compared with the previous month, the number of requests has decreased by another 27.9%. The strongest decline in demand is felt on the European routes, which are gradually leaving the leader boards, giving way to mass low-dollar directions.

In January, people were interested in last minute tours 362,358 times, which is 8% less than in the previous month. 45% of such queries in January concerned Egypt, like a month earlier, it was the most popular destination, searched for by the Russians on Yandex. Compared with last year, the number of requests for last minute tours to Spain and Greece has halved.

The top ten most requested countries on Yandex are as follows.

Egypt

In January 2015, Egypt had a third of all the requests for overseas tours. Its performance was only 3% lower than in December. But by last year, the volume of requests had decreased by 12%, although the number of requests for last minute tours to this country was equal to the previous year. It was the people of the Leningrad region that were most interested in this country, followed by the Kaliningrad and the Moscow regions.

Along with searching for tours to Egypt, people most often searched for tours to Turkey. Users most often wanted to address the following tour operators: "Pegas Touristik", "Biblio Globus" and "Tez Tour". Tours with direct flights were most requested from St. Petersburg. Hotels in Egypt raised interest 71,231 times. Among the countries that tourists treated in parallel with the search for tours to Egypt, Turkey and Thailand remained the main competitors.

Thailand

The interest in Thai resorts in January 2015 was much lower than last year (-43.5%). By December, the number of requests had decreased by 19%. Note that in last year’s January, this destination, on the contrary, showed growth. Yandex users were most often interested in direct flights from Krasnoyarsk, Novosibirsk, St. Petersburg, Yekaterinburg, Irkutsk and Moscow. Traditionally, in January Thai resorts were most popular in Khabarovsk, Primorsky, Krasnoyarsk, and Kamchatsky Territories.

When looking for tours to Thailand, Vietnam, India and the UAE were most often considered as an alternative.

Turkey

The volume of requests for Turkey in January compared to the previous month increased by 2.3%, in comparison to last year, it lacked only 2%. For many Russians, it may become the only affordable option this summer. An important role is played by the advertising of this destination, many operators, having reacted quickly to the changes in demand, focused on the promotion of this country. Users were searching for May holiday tours and even summer tours, they were interested in early booking offers.

The highest activity was observed in the Murmansk, Kaliningrad, Moscow, Vladimir regions and Krasnodar Territory.

Among the most frequently requested tour operators were "Tez Tour" and "Pegas Touristik". Most often people searched for the tours with departure from Moscow, St. Petersburg, Krasnodar, Yekaterinburg, Samara and Rostov-on-Don.

Vietnam

In January, the volume of requests for tours to Vietnam decreased by 28.7%, The country ranked fourth in popularity which is three places higher than in last year’s January. Yet the number of requests for tours in this country decreased by 16% compared to January 2014. The destination’s popularity is largely due to the relatively low cost of the tours from Siberia and Far East regions.

A high frequency index of queries (above 200%) was observed in the Magadan, Irkutsk, Amur, Tomsk, Kemerovo, Novosibirsk, Sakhalin, Jewish Autonomous Regions, in Kamchatsky, Primorsky, Khabarovsk, Krasnoyarsk Territories.

As alternative countries, Russians most often considered Thailand, UAE and India.

China

In January 2015, China ranked fifth in popularity. Compared to December, the number of requests declined by 36%, despite the sharp decline, the destination rose one line up. Compared to last year, the demand for the country decreased by 34.6%.

China was most popular in Kamchatsky, Khabarovsk, Primorsky, Krasnoyarsk Territories.

The map of China raised interested 18,331 times, it is 46% less than in December. Tickets were searched for 1901 time, which is 31.5% less than the previous month. Hotels in China raised 40.34% less interest, only 2156 times.

As an alternative destinations, Russians often considered India, Thailand and Mongolia

Goa

The number of requests for holidays in Goa decreased by 57.6% compared to last year’s January. The main demand was for the coming months, thus, people were looking for tours with departures in January, February and March. South Goa was requested one-fourth as often as North Goa. And Russians traditionally looked for inexpensive tours to the resort.

A high frequency index of requests was registered in the Moscow, Sverdlovsk, Leningrad, Kaluga and Samara regions.

As alternative countries, Russians often considered the Maldives, Cyprus, the Dominican Republic, and China. Information about hotels in Goa was requested 18,673 times, which is 41% less than in December.

The most requested tour operator on this destination in January was "Biblio Globus".

Finland

In January 2015, there was a traditional decline in the demand for tours to Finland, the destination lacked 54.7% compared to the previous month, and it dropped from the seventh to the fifth line in its rating. Compared to last year, the interest in the tours to this country fell by 19.6%. In January, in addition to short-term stays, users were actively searching for sightseeing bus tours or combined programs, including visiting several nearby European countries.

Traditionally, it was the Leningrad region that was the leader in requests for this destination/. It should be noted that compared to the previous year the volume of requests in this region decreased threefold.

Users considered Holland, the Netherlands, Norway and Sweden as alternative destinations.

Italy

Despite the fact that in January, tour operators offered weekly tours to 3 * hotels starting from 399 euros per person, the number of Yandex users’ decreased by 65% compared with January 2014. And if last year it was the fourth most popular destination, this year it is only ranks eighth in the list of the most popular countries.

Most often tours to Italy were searched for in the Moscow, Tver, Kaluga, Leningrad, Tula and Kaliningrad regions.

The map of Italy was requested 19,591 times which is 37% less than in December. Hotels searched for 4916 times, which is 56.5% less than in the previous month.

Most often, the Russians were looked for tours to Rome. The most requested tour operator on this area in January was "Tez Tour".

The Dominican Republic

The Dominican Republic retained its ninth place (-55.76% compared with January 2014). It is expected that in February the Dominican Republic will leave the rating of the most requested countries on Yandex.

A high frequency index of requests for tours to the Dominican Republic was registered in the Moscow, Leningrad, Ryazan and Tula regions.

Most often people searched for tours by the tour operators "Tez Tour" and "Biblio Globus".

As alternative countries, Russians often considered Cuba, Jamaica, Haiti and the Maldives. The information about hotels in the Dominican Republic was requested 7780 times, which is almost twice less than a month earlier.

India

India in January 2015 ends the ten most popular holiday destinations (-42.8% compared to January 2014). Traditionally, the most popular destination was Goa, which we have reviewed in the report separately, as the demand on it is very high. Netizens from various regions of Russia, most often searched for last-minute or cheap tours to this country.

The country was most popular in the Moscow, Leningrad and Sverdlovsk regions.

Most people were searching for tours with direct departures from Moscow, St. Petersburg, Yekaterinburg, Perm, Krasnodar, Samara, Ufa, Krasnoyarsk, Novosibirsk, Kazan, Kemerovo and Irkutsk.

Quite often, those who looked for tours to India, were interested in the "Golden Triangle" excursion program.

Russia

In January 2015, tours about Russia were requested 39,259 times, which is two and a half times less than in December. The information about tours to the Russian capital were looked for 55,046 times (-33% than in December). The tourist routes to the city on the Neva raised interest in 90,357 Russians (30%). Tours to Ekaterinburg were requested 17,311 times (70%). But tours about the "Golden Ring" in January were looked for 25% more frequently than in December. Such a query was typed 10,709 times. Even Russian summer resorts raised less interest in netizens in January than in December. Thus, the demand for Sochi fell by 33%, as a result, 9325 queries per month, tours to Crimea were requested 10,086 times, which is 1.5% less. Tours to Gelendzhik, Yalta and Anapa were rarely requested by Russians in January, from 1 000 to 1 500 times.

Tours to Kazan were searched for 11,304 times (-30% compared to December), those to Nizhny Novgorod 8331 times (-25%).

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